A couple of weeks ago, I was running late for work. As the morning was not bad enough I realised I was getting my periods and therefore needed to buy some tampons mucho presto. So, I ran into my favourite pharmacy/drugstore near work to get some. Easy. I have been a good customer of this company. To be perfectly honest, this is the only company with which I have a loyalty card that I actually use. (This is probably another topic for another day). I…Continue Reading “The problem with customer surveys”

With a change of┬ádirection for the jewellery styles and ranges, I needed to┬áreflect this new approach with the seasonal catalogue. I decided to adopt a more modern size, using a square format as opposed to the traditional A4 Portrait format. This allowed for more dynamism in displaying the various ranges, and made it easier to carry the book aroung. I also adopted a collection based approach (vs. colour based or type of jewellery based) in order to increase storytelling and ongoing content creation for the…Continue Reading “New Catalogue template”