Hey there, I’m Morgane Galin, a marketer who believes you don’t always need a big team or endless hours to create smart, effective strategies that actually work.

I’m currently working in edTech and professional development space, where I focus on delivering great user experiences and leveraging exsiting resources to create digital strategies. Think: clearer messaging, better workflows, and making the most of what you already have (before you try to do all the things).

Along the way, I’ve also worked and studied in France, Canada, Japan, and the UK. Those experiences shaped how I see marketing and user experience because understanding people, across cultures and contexts, is at the heart of everything I do.

I created this blog as a space to share what I’ve learned, what I’m still figuring out, and the honest, behind-the-scenes of what it takes to build strategic marketing when you’re wearing way many hats.

Outside the 9 – 5, you’ll usually find me exploring the best of WA with my family, chasing some new food spots, reading something that isn’t marketing-related (for once), or enjoying a great glass of wine with even better cheese.

So glad you’re here.