The lean content marketing formula: how to create more with less

Categories Digital marketing, Everything

Hey friend, if you’re feeling overwhelmed by the content treadmill, this one’s for you. You’ve got limited hours, maybe a tiny team (or no team at all), and a to-do list that’s somehow growing faster than your caffeine intake. I see you. This is me too. The good news? You don’t need to be everywhere. You don’t need more content. You need smarter content. Let’s talk about the lean content marketing formula: how to create less and still show up like a boss. What is…Continue Reading “The lean content marketing formula: how to create more with less” →

AI in Small Team Marketing: What Works, What Doesn’t

Categories Digital marketing, Everything
old computer stack

Let me guess: you’re spinning ten marketing plates at once – writing content, tweaking ad copy, updating the website, answering emails, scheduling social, juggling data, and somewhere in between… trying to be creative. Same. I work in a small marketing team (read: there are two of us, and we both wear many hats). And I’ll be real with you: when AI started trending, I didn’t roll my eyes; I leaned in. Here’s what I’ve learned as an early adopter: AI can absolutely boost your output…Continue Reading “AI in Small Team Marketing: What Works, What Doesn’t“ →

The problem with customer surveys

Categories Branding, Customer Experience, Digital marketing, Everything

A couple of weeks ago, I was running late for work. As the morning was not bad enough I realised I was getting my periods and therefore needed to buy some tampons mucho presto. So, I ran into my favourite pharmacy/drugstore near work to get some. Easy. I have been a good customer of this company. To be perfectly honest, this is the only company with which I have a loyalty card that I actually use. (This is probably another topic for another day). I…Continue Reading “The problem with customer surveys” →

Creating a Launch Campaign

Categories Digital marketing, Everything, Strategy

If you have created a new website or re-branded, you need to start sharing the news and gaining momentum towards the launch. By preparing a campaign ahead of the launch date, sharing updates and gathering the interest of influencers, you will increase your chances to create the Hype and leverage your audience when your launch date comes. A launch campaign should come in 3 phases: The pre-launch The Launch The Post-launch PRE-LAUNCH: Starting your campaign ahead of your launch date In preparing your website or…Continue Reading “Creating a Launch Campaign” →