The lean content marketing formula: how to create more with less

Categories Digital marketing, Everything

Hey friend, if you’re feeling overwhelmed by the content treadmill, this one’s for you. You’ve got limited hours, maybe a tiny team (or no team at all), and a to-do list that’s somehow growing faster than your caffeine intake. I see you. This is me too. The good news? You don’t need to be everywhere. You don’t need more content. You need smarter content. Let’s talk about the lean content marketing formula: how to create less and still show up like a boss. What is…Continue Reading “The lean content marketing formula: how to create more with less” →

AI in Small Team Marketing: What Works, What Doesn’t

Categories Digital marketing, Everything
old computer stack

Let me guess: you’re spinning ten marketing plates at once – writing content, tweaking ad copy, updating the website, answering emails, scheduling social, juggling data, and somewhere in between… trying to be creative. Same. I work in a small marketing team (read: there are two of us, and we both wear many hats). And I’ll be real with you: when AI started trending, I didn’t roll my eyes; I leaned in. Here’s what I’ve learned as an early adopter: AI can absolutely boost your output…Continue Reading “AI in Small Team Marketing: What Works, What Doesn’t“ →

How to prioritise marketing efforts when you’re a one-person team

Categories Everything, Strategy
yellow led signage

If you’re running marketing solo, you know the drill: too much to do, not enough hours in the day.

One minute, you’re writing a blog post. The next, you’re troubleshooting an email automation, responding to a last-minute request from sales, and wondering if you should finally start that TikTok account because everyone else is doing it.

When everything feels important, how do you decide what actually deserves your time?

Let’s break it down.

The Small-Team Marketing Plan: How to Do More With Less (and Still Win Big)

Categories Everything, Leadership, Strategy

Let’s be real: marketing a business with a tiny team (or flying solo) can feel like an uphill battle. You’re supposed to be everywhere, do everything, and somehow deliver massive results. But here’s the truth: you don’t need to do it all. You just need to do what actually works.

This isn’t about overcomplicated strategies or fluffy reports that collect dust. This is about laser-focused, high-impact marketing that moves the needle without burning yourself out. Ready to build a plan that you can actually stick to? Let’s go.

Juggling it all? How to easily create a consistent brand tone for small teams

Categories Branding, Everything

As a marketer in a small team—or the only marketer in your business—you’re probably juggling a mountain of tasks every day. One minute, you’re planning social media posts; the next, you’re drafting email campaigns or updating the company website. It feels like there’s always something to do, and it’s easy for one critical element to slip through the cracks: your brand’s tone of voice. With so many moving parts, how do you ensure your brand consistently sounds the same across every channel, especially when you’re…Continue Reading “Juggling it all? How to easily create a consistent brand tone for small teams” →

The problem with customer surveys

Categories Branding, Customer Experience, Digital marketing, Everything

A couple of weeks ago, I was running late for work. As the morning was not bad enough I realised I was getting my periods and therefore needed to buy some tampons mucho presto. So, I ran into my favourite pharmacy/drugstore near work to get some. Easy. I have been a good customer of this company. To be perfectly honest, this is the only company with which I have a loyalty card that I actually use. (This is probably another topic for another day). I…Continue Reading “The problem with customer surveys” →

Leadership: From a place of Good

Categories Everything, Leadership, Strategy

In recent months, I have have been increasingly interested in hearing various female entrepreneurs and thought leaders talk about their personal and professional journeys. They are all so varied in colours and experiences, and I find it is always so inspiring to learn about the steps, turns and challenges that have led them to be the leaders they are now.  Especially, as I have been putting a lot more thought – and effort – in trying to gain a clearer picture on my own values,…Continue Reading “Leadership: From a place of Good” →

Creating a Launch Campaign

Categories Digital marketing, Everything, Strategy

If you have created a new website or re-branded, you need to start sharing the news and gaining momentum towards the launch. By preparing a campaign ahead of the launch date, sharing updates and gathering the interest of influencers, you will increase your chances to create the Hype and leverage your audience when your launch date comes. A launch campaign should come in 3 phases: The pre-launch The Launch The Post-launch PRE-LAUNCH: Starting your campaign ahead of your launch date In preparing your website or…Continue Reading “Creating a Launch Campaign” →

The Evolving Retail Landscape: Finding Your Best Fit

Categories Everything, Fashion Industry

Alicia Kemp, Fashion Category Executive for AMP Capital Shopping Centres; Antonia Leigh, who has worked closely with Alicia Kemp as a Fashion Marketing Creative through her eponym business Antonia Leigh PR and Zara Bryson, WA-based super star stylist and co-founder of the Peach & Pineapple Co. Agency were brought together by the Fashion Council of WA to talk about the experience and thoughts about the evolution of the retail landscape, especially in WA.   I loved the dynamism and wealth of experience that each speaker brought…Continue Reading “The Evolving Retail Landscape: Finding Your Best Fit” →