Making a plan – the Vision/Goals/Objectives/Steps template

Categories Everything, Strategy

When making a plan, any king of plan, it is sometimes difficult to know where to start, and how to end up with an actual plan. As a assistant brand manager, I came across the V.O.S.T. template. This template include the following hierarchy of strategy implementation: Vision Objectives Strategy Tactics Also quite straight forward, I have found as a consultant than the template can become quite confusing due to to each level’s labeling. First, we often use strategy a overall name, when here it is…Continue Reading “Making a plan – the Vision/Goals/Objectives/Steps template” →

Merry Christmas

Categories Everything

Christmas is upon us. It has been a really hectic year, filled with weddings (2 of my own), travel, family, breakdowns (figuratively and littrally), incomprehensible politics and so on… Meanwhile, creative seem to have created even more beautiful designs, art and inspiration and I hope the world still go round for another year. Now let’s slow down, enjoy connections with beloved friends and family, and make new resolutions that we shall try to keep, at least for the Month of January.   Morgane

New Catalogue template

Categories Branding, Everything, Fashion Industry, Graphic Design

With a change of direction for the jewellery styles and ranges, I needed to reflect this new approach with the seasonal catalogue. I decided to adopt a more modern size, using a square format as opposed to the traditional A4 Portrait format. This allowed for more dynamism in displaying the various ranges, and made it easier to carry the book aroung. I also adopted a collection based approach (vs. colour based or type of jewellery based) in order to increase storytelling and ongoing content creation for the…Continue Reading “New Catalogue template” →

Developing a Marketing plan – Where to start

Categories Everything, Strategy

In small businesses, marketing plans can be overlooked in favour of other ongoing operational pressures. However, this tool can enable any business, no matter how small they are, to better understand their positioning, brand image, and implement the steps for a considered and well thought growth. As a small business, the key risks when working on such documents are to make the research too wide, so wide that the time and effort put into the research do not match the actual operational requirements of the business,…Continue Reading “Developing a Marketing plan – Where to start” →

Writting a business plan

Categories Everything, Strategy

Free tools available online You have the idea, the concept and even started working on the revenue model and some branding ideas… But without a comprehensive understanding of your business structure and revenue / cost model, you might miss out key factors that could in the future tremendously affect your business. In addition, most banks or individual investors will require you to prove on paper that your business idea has been thought through before investing or even looking into yout business project. Most small business…Continue Reading “Writting a business plan” →