Alicia Kemp, Fashion Category Executive for AMP Capital Shopping Centres; Antonia Leigh, who has worked closely with Alicia Kemp as a Fashion Marketing Creative through her eponym business Antonia Leigh PR and Zara Bryson, WA-based super star stylist and co-founder of the Peach & Pineapple Co. Agency were brought together by the Fashion Council of WA to talk about the experience and thoughts about the evolution of the retail landscape, especially in WA.   I loved the dynamism and wealth of experience that each speaker brought…Continue Reading “The Evolving Retail Landscape: Finding Your Best Fit”

With a change of direction for the jewellery styles and ranges, I needed to reflect this new approach with the seasonal catalogue. I decided to adopt a more modern size, using a square format as opposed to the traditional A4 Portrait format. This allowed for more dynamism in displaying the various ranges, and made it easier to carry the book aroung. I also adopted a collection based approach (vs. colour based or type of jewellery based) in order to increase storytelling and ongoing content creation for the…Continue Reading “New Catalogue template”