If you have created a new website or re-branded, you need to start sharing the news and gaining momentum towards the launch. By preparing a campaign ahead of the launch date, sharing updates and gathering the interest of influencers, you will increase your chances to create the Hype and leverage your audience when your launch date comes. A launch campaign should come in 3 phases: The pre-launch The Launch The Post-launch PRE-LAUNCH: Starting your campaign ahead of your launch date In preparing your website or…Continue Reading “Creating a Launch Campaign”