In recent months, I have have been increasingly interested in hearing various female entrepreneurs and thought leaders talk about their personal and professional journeys. They are all so varied in colours and experiences, and I find it is always so inspiring to learn about the steps, turns and challenges that have led them to be the leaders they are now.  Especially, as I have been putting a lot more thought – and effort – in trying to gain a clearer picture on my own values,…Continue Reading “Leadership: From a place of Good”

If you have created a new website or re-branded, you need to start sharing the news and gaining momentum towards the launch. By preparing a campaign ahead of the launch date, sharing updates and gathering the interest of influencers, you will increase your chances to create the Hype and leverage your audience when your launch date comes. A launch campaign should come in 3 phases: The pre-launch The Launch The Post-launch PRE-LAUNCH: Starting your campaign ahead of your launch date In preparing your website or…Continue Reading “Creating a Launch Campaign”

When making a plan, any king of plan, it is sometimes difficult to know where to start, and how to end up with an actual plan. As a assistant brand manager, I came across the V.O.S.T. template. This template include the following hierarchy of strategy implementation: Vision Objectives Strategy Tactics Also quite straight forward, I have found as a consultant than the template can become quite confusing due to to each level’s labeling. First, we often use strategy a overall name, when here it is…Continue Reading “Making a plan – the Vision/Goals/Objectives/Steps template”

In small businesses, marketing plans can be overlooked in favour of other ongoing operational pressures. However, this tool can enable any business, no matter how small they are, to better understand their positioning, brand image, and implement the steps for a considered and well thought growth. As a small business, the key risks when working on such documents are to make the research too wide, so wide that the time and effort put into the research do not match the actual operational requirements of the business,…Continue Reading “Developing a Marketing plan – Where to start”

Free tools available online You have the idea, the concept and even started working on the revenue model and some branding ideas… But without a comprehensive understanding of your business structure and revenue / cost model, you might miss out key factors that could in the future tremendously affect your business. In addition, most banks or individual investors will require you to prove on paper that your business idea has been thought through before investing or even looking into yout business project. Most small business…Continue Reading “Writting a business plan”